Online Event: Audience Metrics & TV Writers

Feb 27, 2024 | Recorded Events

Showrunner Jennica Harper (Run the Burbs, JANN), will lead this conversation about audience viewing data and why it matters to screenwriters. Joining Jennica will be CBC’s Paige Murray (Development Exec., Drama) and Erin Adams (Senior Manager of Audience Research). Together, they will provide a high-level overview of how audience research works, including what data is tracked and the key terminology involved, and explain how a broadcaster uses this information.

Tackling this conversation from the perspective of a showrunner will give TV writers a greater understanding of what broadcasters are looking for, and how to give their projects the best chance at moving forward.

Watch the Event


Wednesday, April 10, 2024
5pm Pacific, on Zoom
Free Registration


Erin Adams

Erin Adams is a multi-platform media research professional, currently working in the CBC Marketing and Communications department in the role of Senior Manager, Audience Research. In this role, Erin oversees a diverse team that reports audience data for all of CBC’s English Services content offering, including digital streaming, television, and radio.

Erin is a graduate of the University of Toronto, as well as Humber College’s Advertising Media Sales Post Graduate Certificate program, which launched her career in the media research industry.

Jennica Harper

Jennica Harper was most recently Co-Showrunner for Season 3 of CBC’s Run the Burbs, starring Andrew Phung. Before that, she was Showrunner and Co-creator of the award-winning comedy series JANN (CTV/Hulu) starring Jann Arden, which ran for three seasons and a holiday special. Jennica loves and has written in a wide range of genres, from dark crime dramas to kid’s multicam comedies, and credits the Canadian industry for not asking her to “pick a lane.” She was a Writer and Co-Executive Producer on the light mystery The Spencer Sisters (CTV/CW), medical adventure drama SkyMed (Paramount+/CBC), horror-comedy cult favourite The Order (Netflix), and critically acclaimed thriller Cardinal (CTV/Hulu), among others. Jennica has won two WGC Awards for best script, one for the kids comedy Some Assembly Required, the other for the pilot script of JANN.

Paige Murray

Paige Murray has worked at the CBC for over twelve years and is currently Executive in Charge of Development, Drama on the Scripted Content team. In this role, Paige oversees the development of one-hour drama series and actively looks for creators and stories that reflect the spectrum of the Canadian experience to entertain and enlighten CBC audiences. Previously, she was Executive in Charge of Production, YA Digital Originals, overseeing production and development of short and mid-length series for CBC Gem such as Series Mania Best Short Series winner and SXSW Episodic Jury winner Something Undone, CSA nominated Fakes, CSA Winner Detention Adventure, CSA nominated Decoys, and For Heaven’s Sake. Prior to this role she worked with the scripted content team as the Development Manager for Comedy and Drama and was the Canadian Reflections Programmer.

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The Pacific Screenwriting Program thanks the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations for their continued stewardship of the unceded and occupied land on which our work takes place. We are committed to collaborating with and supporting Indigenous storytellers.


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